BALENCIAGA SKIWEAR CAMPAIGN
CONCEPT
SKI ON THE BEACH
CLIENT
BALENCIAGA
INDUSTRY
FASHION
WHERE SKI MEETS THE BEACH
Balenciaga's latest campaign presents a striking fusion of skiwear and beach aesthetics, targeting fashion-forward and exclusivity-seeking brand enthusiasts. The campaign starts with a teaser video, followed by billboards in Los Angeles, and culminates in a VOGUE takeover featuring the collection in a lookbook style. The highlight is an exclusive event on a private island, where influencers adorned with Rayban X Meta sunglasses will livestream the unveiling, creating a buzz of engagement. This innovative campaign
TEASER VIDEO
Follow a man on a quest to find himself; he encounters moments of uncertainty but ultimately discovers clarity as he sprays the Prada Ocean Luna Rossa fragrance. As the scent envelops him, he gains confidence, symbolized by his steady strides into the unknown.
