JBL INTEGRATED CAMPAIGN
COLLABORATORS
JACK BART - DIRECTOR ELIZA GARCIA - CO ART DIRECTOR
CONCEPT
MUSIC INSPIRES CREATIVITY
CLIENT
JBL
INDUSTRY
AUDIO EQUIPMENT
TUNE INTO CREATIVITY
This campaign aims to Position JBL as an essential ally for creatives, fueling and inspiring their creativity with exceptional audio experiences. By showcasing how JBL products enhance creative expression, we aim to attract new customers, elevate the brand's image, and drive significant sales growth. Through compelling storytelling and strategic marketing, we will demonstrate that JBL is not just about great sound—it's about igniting creativity
COMMERCIAL
Follow an artist's inspiring process as they immerse themselves in music, unlocking a world of creativity. Watch as the beats influence their artistic expression, capturing the transformative power of sound.
Social Media
Using #JoinTheTune on social media sparks conversations and buzz. As people share their musical experiences, the hashtag trends, becoming a topic everyone wants to join, driving excitement and engagement.
OUT OF HOME
Out-of-home (OOH) ads enhance campaigns with high visibility in strategic locations, ensuring broad reach and constant exposure. They target specific demographics and complement other media, amplifying overall impact and driving engagement.
Immersive Event
Wear our wireless headphones and immerse yourself in a unique auditory experience, exploring different DJs and their distinct atmospheres, each enhanced by artistic decor reflecting the music's mood.
AR App
Unleash your creativity by tagging songs and doodles worldwide with augmented reality. Turn the world into your canvas, sharing art and music in a unique way, and transform every corner into a personalized musical masterpiece.
Guerilla Marketing
Spontaneous night dance parties in iconic traffic spots are brought to life by the immersive sound of JBL speakers. It's more than a flash mob; it's a unique sonic experience that turns heads, sparks curiosity, and adds energy to the city—keeping creativity alive.
BTS
A behind-the-scenes look at the campaign's creation, filled with candid moments and the vibrant energy of our collaborative team.