PRADA OCEAN LUNNA ROSSA
COLLABORATORS
CHLOE STORM - PHOTOGRAPHER JACK BART - DIRECTOR ELIZA GARCIA - PA
CONCEPT
FREE YOUR CONFIDENCE
CLIENT
PRADA
INDUSTRY
FRAGRANCE
SET YOUR CONFIDENCE FREE
Balenciaga's latest campaign presents a striking fusion of skiwear and beach aesthetics, targeting fashion-forward and exclusivity-seeking brand enthusiasts. The campaign starts with a teaser video, followed by billboards in Los Angeles, and culminates in a VOGUE takeover featuring the collection in a lookbook style. The highlight is an exclusive event on a private island, where influencers adorned with Rayban X Meta sunglasses will livestream the unveiling, creating a buzz of engagement. This innovative campaign
COMMERCIAL
Follow a man on a quest to find himself; he encounters moments of uncertainty but ultimately discovers clarity as he sprays the Prada Ocean Luna Rossa fragrance. As the scent envelops him, he gains confidence, symbolized by his steady strides into the unknown.
OUT OF HOME
Out-of-home (OOH) ads enhance campaigns with high visibility in strategic locations, ensuring broad reach and constant exposure. They target specific demographics and complement other media, amplifying overall impact and driving engagement.
WEB BANNERS
Elegantly crafted web banners for Prada Luna Rossa, designed to set your confidence free. Experience the perfect blend of sophistication and allure, inspiring self-assurance with every captivating detail.
LANDING PAGE
A well-designed landing page boosts marketing campaigns by capturing leads efficiently with focused content, clear calls-to-action, and engaging visuals, driving higher conversion rates.
BTS
A behind-the-scenes look at the campaign's creation, filled with candid moments and the vibrant energy of our collaborative team.